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Money, Money, Money! Abba effect brings £322m boost

Evening Standard

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December 21, 2023

THEY might only be digital dancing queens and kings - but the four holograms performing every night to sell-out audiences in east London are pumping serious Money, Money, Money into the capital's economy.

- Jonathan Prynn

Money, Money, Money! Abba effect brings £322m boost

That is the conclusion of a report into the "socio-economic impact" of the ground breaking Abba Voyage attraction in Stratford published today a year and a half after it opened.

The analysis, carried out by strategists Sound Diplomacy and social value consultancy RealWorth, found that the series of concerts at the 3,000-seater Abba Arena contributed £322.6 million in spending, and £177.7 million in extra economic activity known as GVA- in its first year.

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