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Gen z's ready to explore

Daily Star

|

December 11, 2025

YOUNG Brits are shunning tourist hotspots and reckon the coolest UK attractions are off the beaten track.

Two thirds of under-30s claim they are in the know when it comes to the best “hidden gems”.

And 16% of Gen Z have visited Portmeirion, Wales, which has been boosted by a craze around 60s surreal telly show The Prisoner which was filmed there.

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