PRE-SEASON: MAN UTD V EVERTON, ATLANTA, SUN 10PM

DAVID MOYES continues to aim high with Everton and for all his current transfer frustrations, he loves being back at the Blues and is determined to have them once more competing with the best teams in the land.

- By CHRIS BEESLEY

Given the Scot's string of public laments throughout Everton's Premier League Summer Series trip regarding his frustrations that the club have not brought in as many new signings as he would have expected by this stage, as we enter the final month of the summer transfer window, you might have been forgiven that thinking he's a man who is not enjoying his role.

However, those disappointments are because the man who back in 2002 dubbed the Blues 'The People’s Club, wants to raise the bar of expectations and demands the best for the supporters who have backed him for so long.

With PSR restrictions and the wait for a takeover to be completed having forced Everton to target low hanging fruit in the transfer market out of necessity for several years, now, for the first moment in a long time, backed by the increased financial muscle of The Friedkin Group, Moyes and his recruitment team have drawn up an ambitious list of targets which feature players who they believe can make a tangible difference, rather than just make up the numbers to pad out the squad.

While the Blues boss obviously isn’t going to disclose his wish list publicly, such loftier talents typically take longer to get through the door.

When it came to transfers, he said: “It's always been this way, especially in the summer window.

“The January one is quite short and it's over and done quite quickly but I think the summer one has always been a situation like that.

“You're backwards and forwards with players, things can change with injury or just with how it is. We've got to try and start to rebuild again.

“We've just left Goodison and we have to start the new story of how we build ourselves up at the new stadium, how we can become a side that is more competitive against the big teams again.