Preparation is key for PR to deliver

MANY businesses treat a PR and communications strategy as a document to produce, rather than a process to go through.

- By Anthony Bullick MD at Outwrite

‘The result is often a well-written plan that looks impressive but fails to drive real commercial impact.

Preparation is the difference.

Step back and do the groundwork before setting objectives, coming up with campaigns or deciding tactics to deliver a robust way forward.

Start with desktop research. What is being said about your organisation, your competitors and your wider sector? Where are the opportunities to add value? Where are the risks?

Consider where AI fits into the mix ~ what do the various platforms say about your brand based on the information available?

Be clear on the current landscape to help you determine where you should position yourself.