Singer unveils HONOR Magic V5 redefining foldable flagships and market dominance in Sri Lanka

In a landmark event in Colombo on Monday, Singer Sri Lanka PLC unveiled the HONOR Magic V5, the global technology brand's most advanced foldable flagship smartphone to date.

- BY Nishel Fernando

The launch was more than just a product release; it was a potent demonstration of a strategic partnership that has fundamentally reshaped Sri Lanka's mobile market.

This event celebrated the fusion of cutting-edge innovation with unparalleled retail strength, solidifying the HONOR-Singer alliance as the undisputed leader in the nation’s smartphone industry. This collaboration, which began in April 2023, has propelled HONOR to the number one smartphone brand in Sri Lanka, capturing a commanding 21 percent market share in the first two quarters of the year, according to IDC reports. This victory is amplified by Singer’s own dominance, leading the market with an overall 41 percent share in smartphone distribution.

The launch signifies a new era of mobility, designed to merge artistry, intelligence and performance, enabling users to unlock new levels of productivity and creativity.

Speaking at the launch, Singer Sri Lanka Group Managing Director Mahesh Wijewardene articulated the partnership’s vision.

“We are proud to introduce the HONOR Magic V5, a device that embodies true innovation and craftsmanship. This foldable smartphone reflects our continued commitment to bringing world-class technology to Sri Lankan consumers and offering them not only premium performance but also a glimpse into the future of mobile experiences.”

This sentiment was echoed by HONOR President Southeast Asia Region George Zheng, who emphasised the device’s global significance.

“The Magic V5 is a statement of HONOR’s leadership in design and innovation. Through our partnership with Singer, we are delighted to bring this exceptional device to Sri Lanka. Its foldable form, AI capabilities and ecosystem connectivity represent a new standard in what users can expect from a flagship smartphone.”

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