Essayer OR - Gratuit
Singer (Sri Lanka) PLC partners with Piaggio Vehicles Pvt Ltd for the grand re-entry of the iconic Piaggio Apé Range of 3 wheelers
Daily Mirror - Sri Lanka
|April 29, 2025
SINGER Sri Lanka PLC, one of the country's most iconic and trusted retail brands, has announced its strategic entry into the mobility sector through a groundbreaking partnership with Piaggio, the globally renowned Italian manufacturer.
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With a long-standing legacy of delivering reliable products and services to Sri Lankan families, SINGER is now extending that same trust and dependability to the transportation sector backed by its extensive island-wide network of showrooms and Dealers.
The partnership also marks the official return of Piaggio to the Sri Lankan market. Known for its advanced engineering, rugged design, and fuel-efficient performance, Piaggio remains a respected name on Sri Lanka's roads, with over 100,000 vehicles already in operation. Its versatile lineup ranging from robust diesel-powered utility models to innovative electric alternatives has earned global recognition and the trust of delivery fleets, transport services, and micro-entrepreneurs worldwide. The Piaggio Apé is uniquely recognized as Sri Lanka's only heavy-duty three-wheeler, built to endure the rigors of local terrain and commercial use.
Speaking on the partnership, Mr Mahesh Wijewardene, Managing Director, SINGER Group, said, "With a legacy of over 148 years, Singer has established itself as a strong distributor in the country with a deep connection with the consumers. We are excited to partner with Piaggio Vehicles Pvt Ltd & Silverline Ventura, UAE for the re-entry of their Apé range across Cargo and Passenger vehicle segments, which have high preference in the country. This collaboration will further expand our portfolio in the passenger and commercial vehicle sector, offering our customers durable and efficient transportation solutions."
Cette histoire est tirée de l'édition April 29, 2025 de Daily Mirror - Sri Lanka.
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