PickMe activates islandwide digital relief network as Sri Lanka battles worst floods in years

As Sri Lanka confronted one of its most devastating flood disasters in recent memory, local ride-hailing giant PickMe, Sri Lanka’s largest locally built mobility and delivery platform, activated its full digital and logistical network to support the nationwide relief efforts.

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With hundreds dead, thousands displaced and rescue operations still underway, the company has launched a three-pronged emergency initiative to mobilise citizen donations, coordinate deliveries and assist rescue teams navigating the submerged regions.

“Our objective is simple — to help get our fellow citizens back on their feet with immediate focus on the relief aids? said PickMe CEO Zulfer Jiffry,in an interview.

“We are invested in this country. Our drivers, our riders and our users are all part of this emergency. We want to make sure people can return to their normal lives as quickly as possible”

PickMe rolled out a special in-app feature ‘AID; enabling the citizens to request free doorstep pickups of relief packs. The new feature allows the users to simply open the app, select the ‘Rides’ service and the specially activated relief pickup vehicle option named AID and schedule a collection request for your donations, including dry rations and other essentials, from their homes to be passed on to the flood victims.

This is in addition to a central physical collection point established at the PickMe headquarters on High Level Road, Colombo 6, now functioning as a primary aggregation hub.