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Phoenix Ogilvy, SriLankan Airlines bring home country's first APAC Effie
Daily FT
|September 24, 2025
Award-winning campaign recognised for driving inbound travel
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PHOENIX Ogilvy Sri Lanka and SriLankan Airlines made history as the first Sri Lankan advertising agency and brand to win at the coveted APAC Effie's, held recently in Singapore.
The campaign, 'Relive the Epic of the Ramayana Trail', was the sole entry shortlisted in the Travel and Tourism category from the entire Asia Pacific region and was awarded a Bronze Effie, highlighting the campaign's role in revitalising inbound tourism at a crucial time for the nation's economy.
The APAC Effie Awards are known for recognising campaigns that deliver real business impact through strategic thinking and creative excellence. Winners are selected by an eminent jury comprising 136 senior leaders from advertising agencies, client organisations, media platforms, and marketing consultancies across the Asia-Pacific region.
Cette histoire est tirée de l'édition September 24, 2025 de Daily FT.
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