Passez à l'illimité avec Magzter GOLD

Passez à l'illimité avec Magzter GOLD

Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement

$149.99
 
$74.99/Année

Essayer OR - Gratuit

Launch of 'Essentials of Modern Marketing' Sri Lanka edition celebrates local brands

Daily FT

|

August 26, 2025

Sri Lanka becomes first nation in Kotler EOMM series to have book dedicated solely to local brands Over 20 local brands featured as successful case studies in EOMM Sri Lanka edition Indonesia welcomes investment opportunities, projected to become one of top five global economies by 2045 Kotler Awards and new Business School to launch soon, offering qualifications and recognition for students and professionals Sinhala and Tamil editions of EOMM expected to be launched by Jan. 2026 Citing IMF's declaration of Sri Lanka as fastest to recover, Kotler Impact National Representative for Sri Lanka and Maldives Denzil Perera says nation has the resilience to take its brands global First copies of EOMM presented to 22 featured brands as token of appreciation

- BY SAFNA MALIK

THE first-ever Sri Lanka edition of 'Essentials of Modern Marketing' by Prof. Philip Kotler was officially launched in cooperation with Kotler Impact Inc. and Deyo Consultancy and Advisory on 22 August at the Cinnamon Grand Hotel in Colombo.

The release of Essentials of Modern Marketing (EOMM) marks a significant milestone for the local marketing industry, as it's the first time Sri Lanka has been included in Kotler's series of country specific editions. This honour highlights the importance of the Sri Lankan market and its brand building successes.

In his address, Open University of Sri Lanka Professor of Management Studies Prof. Nalin Abeysekara spoke about the country's over reliance on traditional exports like tea, coconut, and garments. He discussed that the global market is shifting towards a 'creative economy' which includes industries like music, film, and publishing.

Prof. Abeysekara explained that while Sri Lanka has immense creative potential, it has failed to recognise and promote its rising stars as brands. He took an example of a notable viral hit 'Why this Kolaveri' from India, pointing that its success continues to be celebrated and studied on a global scale. In contrast, he expressed his view that despite a local song reaching hundreds of millions of views online, it never achieved a similar level of viral status because the country failed to fully influence its brand potential. He emphasised that Sri Lanka must learn to embrace and promote its own success stories on a global stage.

Commenting on the book he said over 20 Sri Lankan brand case studies are featured in the EOMM. He emphasised that the country must go beyond a basic analysis of these cases to truly understand them. He called the book launch a 'very historical event' and a crucial step for Sri Lanka to learn and apply global best practices to lift its creative economy and future opportunities like tourism.

PLUS D'HISTOIRES DE Daily FT

Daily FT

CBSL seen holding fire on rates ahead of 2026 Budget, shaky external sector

FIRST Capital Research (FCR) said Sri Lanka's fragile external balances, with reserves rising only slightly to $ 6.2 billion in August from $ 6.1 billion in July and with projected outflows of $ 513 million in August and $ 611 million over the next three months, are likely to keep the Central Bank of Sri Lanka (CBSL) cautious at its Policy Review on Wednesday (24), ahead of the 2026 Budget in November.

time to read

2 mins

September 22, 2025

Daily FT

President declares power supply essential service to block CEB unions

PRESIDENT Anura Kumara Disanayake yesterday issued a Gazette declaring all electricity-related services as essential services.

time to read

1 min

September 22, 2025

Daily FT

Union Bank to raise Rs. 3 b via debenture issue

UNION Bank said that its Board of Directors had resolved to issue up to a maximum of 30 million Basel III-compliant, listed, rated, unsecured debentures of Rs. 100 each to raise a maximum of Rs. 3 billion to be offered to investors subject to shareholder and regulatory approvals.

time to read

1 min

September 22, 2025

Daily FT

All three global ratings agencies confirm Sri Lanka’s exit from default

ALL three global ratings agencies have lifted Sri Lanka’s sovereign ratings out of default, confirming the country’s recovery phase and placing the ratings in the speculative grade.

time to read

1 min

September 22, 2025

Daily FT

South Asia calls for united tourism front as Colombo hosts SATA 2025

COLOMBO once again became the focal point of regional tourism dialogue last Friday, as the 'Connect & Conversations' forum of the South Asian Travel Awards (SATA) 2025 returned to the city after six years.

time to read

2 mins

September 22, 2025

Daily FT

Sri Lanka reaffirms Indian Ocean peace, urges dialogue over confrontation

AT the 12th Beijing Xiangshan Forum, Sri Lanka underscored its foreign policy of peace, dialogue, and cooperation, positioning the Indian Ocean as a conflict-free zone and the island as a bridge between East and West.

time to read

1 mins

September 22, 2025

Daily FT

World Bank wants SL to trim public sector

Public Finance Review said.

time to read

3 mins

September 22, 2025

Daily FT

Daily FT

Gates Foundation-hosted Goalkeepers 2025 meeting kicks off in NY today

THE Gates Foundation’s ‘The Goalkeepers 2025’ event will return to New York City today (22) as world leaders gather for the 80th UN General Assembly.

time to read

2 mins

September 22, 2025

Daily FT

Daily FT

Be warned of thieves and nuisance-makers in AI space

Last week, I met Pradeep Devaiah, Chairman and CEO of Bangalore based PDA Trade Fairs? in Colombo who can speak authoritatively on how innocent people become victims of cyberspace criminals.

time to read

5 mins

September 22, 2025

Daily FT

Moose Clothing opens first-ever store at One Galle Face Mall

MOOSE Clothing Company has opened its first-ever retail store at the iconic One Galle Face Mall in Colombo.

time to read

1 min

September 22, 2025

Listen

Translate

Share

-
+

Change font size