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INSEE Sanstha Cement takes global stage in Kotler's Essentials of Modern Marketing - Sri Lanka Edition
Daily FT
|September 29, 2025
INSEE Cement's flagship brand, INSEE Sanstha Cement, has been featured as a case study in the firstever Sri Lanka edition of Essentials of Modern Marketing (EOMM) by globally renowned marketing pioneer, Prof. Philip Kotler.
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The prestigious publication was launched recently, in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory.
Being the first country in the EOMM global series with a dedicated edition marks a milestone, showcasing the nation's marketing innovation and brand excellence globally.
INSEE Sanstha Cement's inclusion captures the brand's enduring legacy of over 55 years and its key role in shaping Sri Lanka's post-independence infrastructure development.
INSEE Sanstha Cement is the first locally produced Portland Composite Cement (PCC) and has been closely tied to the nation's growth story since independence.
Cette histoire est tirée de l'édition September 29, 2025 de Daily FT.
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