BYD debuts at 2025 Japan Mobility Show with global launch of first K-E

Global debut of BYD RACCO, the brand's first all-electric K-EV designed exclusively for the Japanese market

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BYD, the world’s leading manufacturer of new energy vehicles (NEVs), made its debut at the Japan Mobility Show 2025, this week unveiling the BYD RACCO, a lightweight all-electric K-EV designed specifically for the Japanese market, and launched its dual “EV + PHEV” strategy with the introduction of its first plugin hybrid model for the Japanese market, BYD SEALION 6 DM-i.

Under the theme “ONE BYD”, BYD showcased both passenger and commercial vehicles, marking an important step toward building a comprehensive lineup that integrates hybrid and pure-electric technologies for Japan. This milestone further expands BYD’s presence in the Japanese market, enhancing its brand strength and advancing a complete ecosystem for both passenger and commercial mobility.

BYD’s passenger vehicle booth featured the all-new BYD RACCO and BYD SEALION 6 DM-i, alongside the upgraded BYD ATTO 3, BYD DOLPHIN, BYD SEAL, and the YANGWANG U9 supercar from BYD’s premium brand. The diverse display demonstrated BYD’s comprehensive product portfolio and commitment to offering Japanese customers innovative, sustainable mobility choices.