Girls just wanna have outdoor fun

What a performance from UK outdoor gear brand ACAI as it strides ahead making chic, practical outfits tailored for females.

- Edited by MAISHA FROST

Co-founder Kasia Bromley, once part of luxury fashion house Alexander McQueen, saw a production and retail opportunity catering for women in a sector traditionally overlooking them.

A decade on, growth is running at 8% and turnover forecast for £8million next year with the label operating an ecommerce model selling directly to customers and also through big retail names such as John Lewis, Cotswold Outdoor and Go Outdoors.

"We take you from street to trail and trail to street, the legwear market has been underserved," declares Bromley whose Skinny Outdoor Trousers, from £59, are now a leggings legend and core revenue driver having sold more than 50,000 units.