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Boost to healthier life

Daily Express

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January 03, 2024

A FITTER life with less joint pain and more mobility that's set to be the future for many thousands more as wellbeing tech company Good Boost transforms leisure centres, pools and gyms into therapeutic places promoting healthy ageing.

- Maisha Frost

Boost to healthier life

Currently it costs £7billion to treat the UK's 20 million people affected by musculoskeletal conditions such as arthritis, back and chronic pain.

This is Good Boost's key market and, in a bid to stem the misery, its NHS-certified technology harnesses artificial intelligence (AI) to create personalised exercise programmes and augmented reality games that customers are able to access on bespoke, waterproof tablets.

Now forecasting a £5million-plus turnover come 2026, the not-forprofit social enterprise, which launched five years ago, has been developed with £1.3m of social impact backing and is in the process of raising its first round of equity investment.

Its package, where costs are from £2 to £3 a session for customers, is one that's proving to be a multi-win.

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