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Creative economies under spotlight at city's first SACO event

Cape Times

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November 04, 2025

MORE than 250 academics, policymakers, creatives, and industry leaders from around the world will gather for the first time in the city when the South African Cultural Observatory (SACO) International Conference gets underway at the Cape Town DHL Stadium today.

- NICOLA DANIELS

The two-day gathering will put the future of the creative economy centre stage as delegates from across the globe gather to share ideas, policies, and innovations shaping the sector.

Themed “Creative & Sports Economy Futures - Perspectives, Policies, and Practices for Tomorrow’, the event will open with a keynote address on the future of creative economies, followed by high-level panels on “The Changing Economics of Creativity” and “Between Human and Machine: Navigating Creative Tech Futures”.

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