'Naughty' golf shirts spark complaint

CARTOON-BASED sexually suggestive golf-themed shirts, advertised online and depicting tongue-in-cheek images of stick figures in sexual positions and, in some cases, male genitalia, recently came under the spotlight of the Advertising Regulatory Board (ARB).

- ZELDA VENTER

This followed a complaint by a member of the public to the ARB regarding Swing Daddy's (the advertiser) humorous golf shirt designs, which include a few “naughty” designs that appear on its website.

The complainant submitted that some of the items/accessories and clothing have penises, naked breasts, and explicit sexual innuendos printed on them, which the complainant deemed irresponsible. The complainant argued that should one wish to wear or advertise this, it should not be public and argued that adult content should be better managed.