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Selfie for health

Business World Philippines

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December 09, 2025

MAP INSIGHTS

- RACQUEL R. CAGURANGAN

Selfie for health

The Management

So it was not surprising that a new technology, like video selfies to generate health assessments, was welcomed by MAP members when it was demonstrated at the July MAP general membership meeting.

Facial scans and video selfies are used for health assessments by leveraging computer vision and artificial intelligence (AI) to analyze subtle physiological changes and visual cues from a person’s face. This technology, often referred to as remote photoplethysmography (rPPG), works by detecting miniscule color fluctuations in the skin that are caused by changes in blood volume as the heart pumps. A smartphone or laptop camera captures a video, and the Al algorithms process the data to provide health metrics.

‘There have been remote monitoring devices, like smartwatch or apps from Apple and Samsung for the last couple of years, that rely on proactive reporting and uploading of data or direct contact with the skin, but this video selfie technology can measure a variety of health markers just by scanning the face.

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