Purpose and profit

In the wake of ongoing scandals and controversies, trust in institutions appears to have eroded.

- EJ QUA HIANSEN

Yet despite the growing public skepticism, most people continue to aspire to be good citizens who take pride in honest work and ethical conduct. This quiet integrity among ordinary people has not disappeared but it has become more discerning. Increasingly, individuals are demanding accountability not only from government but also from the companies they choose to support, invest in, and work for.

This shift indicates a fundamental change in expectations. Citizens and consumers now understand they can influence change through everyday choices. The concept of “voting with your wallet” has moved from a moral ideal to a practical form of civic involvement. Every purchase, investment, or partnership becomes a statement of values, reflecting what we, as a society, decide to support.