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New palatal reasons to linger at Lexus Mitsukoshi

- By Kap Maceda Aguila

Karaage Udon (P530) is kicked off by crispy chicken with udon, which you then douse with dashi consommé.

CONTEMPORARY CAR dealerships have been — for quite a while now, if I'm being honest — known for other things beyond actual cars on the showroom floor.

As the truest touchpoint of auto marques, well, anything they do can and will be used for or against them, if you really think about it.

For customers waiting for their customary PMS work to be done, there are well-appointed lounges usually offering coffee or even snacks. For the showroom visitor browsing his or her next vehicle, there also "lifestyle items" to further pitch the brand and what it stands for.

These are standard fare compared to the extra touches that luxury brands like Lexus offer. Take the newly opened Lexus Manila Gallery — now just farther down Bonifacio Global City's 8^th Avenue from its original location. Four floors of everything Lexus and its ethos, which is, said Lexus Philippines Chairman Alfred Ty, "(The) philosophy... to treat each customer as we would a guest in our own home. It is what we call the omotenashi spirit. Our goal is to provide number-one quality in every vehicle and deliver the omotenashi experience to every single guest."

At the Mitsukoshi mall, still on 8^th