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Tesla's Sales Rout in Some European Markets Extends to Eighth Month

Business Standard

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September 02, 2025

Sales Rise in Norway, Spain but by Much Less Compared to BYD

- NICK CAREY & AMIR ORUSOV

Tesla's sales rout this year in several European markets continued in August amid fierce competition from EV rivals and a backlash against CEO Elon Musk, although Norway and Spain bucked the trend.

Data from France on Monday showed registrations for Tesla cars fell 47.3 per cent in August versus the same month in 2024, while the overall car market grew nearly 2.2 per cent.

Tesla registrations fell more than 84 per cent in Sweden—where electric vehicle sales were flat and the market overall was up 6 per cent—and dropped 42 per cent in Denmark. Tesla registrations in the Netherlands were down 50 per cent in August.

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