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Samsung explores upgrade platform for India appliances
Business Standard
|January 15, 2026
Samsung is exploring a smartphone-like upgrade platform, such as the Galaxy Forever Plan, for its home-appliance customers where it will provide a similar step up opportunity, a top company executive said here.
Samsung, which is rolling out AI across all devices in India under its Vision 2026, is studying to introduce such ‘trade-in platform’ concept, to make upgrades affordable for its aspirational Indian customers, who want to enjoy latest product range with new features, said company’s Southwest Asia President and CEO JB Park.
THE MOVE WOULD SUPPORT SAMSUNG’S PREMIUMISATION PUSH IN INDIA’S SLOW-MOVING APPLIANCE MARKET
Cette histoire est tirée de l'édition January 15, 2026 de Business Standard.
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