Rising rural demand may reflect in FMCG firms' Q1 showing

Fast-moving consumer goods (FMCG) companies are seeing a sequential uptick in volumes and a continued recovery in rural demand, which they have told investors in their quarterly updates before their results.

- SHARLEEN D'SOUZA

However, AWL Agri Business (formerly known as Adani Wilmar) has pointed out in its update that other than its strategic consolidation of rice operations, it has witnessed muted consumer demand in the quarter.

In its update Dabur India said: "During the quarter, the Indian FMCG sector witnessed a sequential recovery in demand with uptick in volume growth particularly in urban markets."

Godrej Consumer Products also said that its standalone growth in volumes had been strongly competitive and was sequentially improving, adding that its consolidated revenue growth was expected to be in double digits on the back of high single-digit underlying volume growth.

Marico told investors its underlying volume growth in the India business continued to improve sequentially to reach a multi-quarter high, driven by positive trends in the core franchises and a continuous scale-up of new businesses.