R-Day boost: Ecom, qcom firms witness up to 25% uptick in sales

Ecommerce (ecom) and quick-commerce (qcom) platforms have recorded an up to 25 per cent year-on-year (Yo-Y) jump in sales until a day before Republic Day (R-Day) on Sunday.

- UDISHA SRIVASTAV

Experts say companies usually line up aggressive deals, flash discounts, and limited-period offers during this period to boost demand and clear inventory.

Satish Meena, founder of Datum Intelligence, believes the jump in sales this year is likely to be 20-25 per cent.

"It's usually the first event of the year after New Year's Eve. Unlike other sale events, neither is it linked to any set of items, nor is the demand organic. However, it drives sales as brands present better discounts and pricing, pushing consumers to make purchases," he added.

Among ecom platforms, Walmart-owned Flipkart noted that the company is witnessing a 20 per cent sales growth.