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Quick commerce drives 45% of festival purchases this year: Report
Business Standard
|December 06, 2025
With the quick commerce (qcom) segment becoming a mainstream shopping behaviour in India, the country saw 45 per cent of festival shopping taking place across these platforms, according to a report released by WPP Media and Meta on Friday.
The report titled Collaborative Performance Advertising Solutions Playbook for Retail and Quick Commerce in India highlighted that qcom now contributes nearly two-thirds of all online grocery orders. This is steadily expanding beyond metros, with smaller cities growing at 8-9 per cent annually.
Cette histoire est tirée de l'édition December 06, 2025 de Business Standard.
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