MF transactions' digital juggernaut rolls on

Filling up physical forms, visiting mutual fund (MF) offices, and calling on other offline means of investing have increasingly become the domain of a smaller set of investors at many large MFs, compared to 12-13 years ago when it accounted for the majority of transactions.

- SACHIN P MAMPATTA

HDFC Asset Management Company share of electronic transactions rose to 96 per cent for September 2025 from 93 percent a year ago. Nippon India’s September 2025 investor presentation puts the half-yearly share of digital transactions at 75 per cent from 70 per cent in September 2024, and 56 per cent a year earlier. Quarterly online gross sales as a percentage of total gross sales in UTI Mutual Fund dipped to 89.52 per cent from 94.4 percent in the same period of 2024. But sales through digital platforms for hybrid and equity schemes rose to 41.27 per cent from 37.61 per cent earlier.