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How Assetz is Redefining Real Estate for Millennials and Gen Z
Business Standard
|June 30, 2025
With a strong focus on sustainability, design innovation, and lifestyle integration, Assetz is transforming real estate into holistic, future-ready habitats for modern homebuyers
The idea of 'real estate as a lifestyle offering' seems central to your philosophy. How is Assetz adapting its product design, customer experience, and amenities to meet the aspirations of millennials and Gen Z homebuyers?
At Assetz, we believe that real estate is no longer just about square footage but about curating a lifestyle. The new generation of homebuyers—millennials and Gen Z—are not simply looking for homes; they're looking for ecosystems that align with their values, interests, and aspirations. This understanding has deeply shaped our design philosophy and development strategy.
We're rethinking amenities from the ground up. Today's buyers want more than a gym and a swimming pool; they're looking for experiences. So, our newer projects integrate next-gen sports facilities like padel and pickleball, outdoor yoga decks, cross-fit areas, and even spaces for emerging urban hobbies like skating rinks or box cricket arenas.
Cette histoire est tirée de l'édition June 30, 2025 de Business Standard.
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