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HoABL looks to disrupt vertical realty asset class

Business Standard

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September 18, 2025

Real estate development firm House of Abhinandan Lodha (HoABL) uses technology and transparency tomake investing in land consumer friendly. Itaims tohavean annual sales revenue of ₹10,000 crore by FY30, Abhinandan Lodha, founder and chairperson of HoABL, told Prachi Pisal in an interview in Mumbai. Edited excerpts:

Aslandistraditionally seen as aninvestmentvehicle, howis yourstrategy different?

■ Makingland investments transparent, liquid, retail,and convenientto buy requires addressingthese fears. While Jand has existed asan invest-mentasset foralongtime, we managed to bring ittocomplete transparencyand make land investments nonphysical.

India is changing very fast. ‘The government is making announcements on infrastructure projects transparently. Based on these announcements, our research team identifies locations for our projects.

Asan asset class, how would you compare land with residential and commercial real estate in terms of returns and risk?

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