Essayer OR - Gratuit

₹70 lakh for 10 secs: India-Pak clash sends ad rates over the ropes

Business Standard

February 14, 2026

Days after Pakistan backtracked on its earlier decision to boycott the marquee showdown with India at the ongoing ICC Men's T20 World Cup, the commercial upswing following that clarity is already visible.

- SURAJEET DAS GUPTA

With the arch-rivals set to meet this Sunday in Colombo, spot advertising rates have risen sharply, reaffirming the unmatched economic pull of cricket's most charged contest.

Broadcasters are now quoting close to ₹70 lakh for a 10-second slot, a steep jump from the peak rate of roughly ₹40 lakh recorded for the same fixture during the 2024 edition. This reflects the enduring magnetism of an India-Pakistan clash, a spectacle that reliably fuses sporting drama with vast audience appetite.

For perspective, peak 10-second spot rates during the Indian Premier League have typically hovered around ₹20 lakh. At the far end of the global advertising spectrum, the Super Bowl commands heftier quotations, with comparable airtime priced between ₹2.2 crore and ₹2.8 crore.

Cette histoire est tirée de l'édition February 14, 2026 de Business Standard.

Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.

Déjà abonné ? Se connecter

PLUS D'HISTOIRES DE Business Standard

Tout voir

Business Standard

FD left without a Will? Here's how children, grandchildren can claim money

Fixed deposits (FDs) are a common savings tool across Indian households.

1 min

February 14, 2026

Business Standard

Reliance gets US licence to directly buy Venezuela oil

Private-sector oil refiner Reliance Industries Limited (RIL) last week received a general licence from the United States (US) government to buy Venezuelan oil, an industry executive told Business Standard.

1 mins

February 14, 2026

Business Standard

Torrent Pharma profit rises 26%

Ahmedabad-based Torrent Pharmaceuticals on Friday posted a 26 per cent year-on-year (Y-0-Y) increase in net profit on a consolidated basis for the third quarter of the financial year (Q3FY26) to %635 crore. The revenue from operations also grew 17.6 per cent to %3,303 crore.

1 min

February 14, 2026

Business Standard

Delhi-Dhaka ties may warm up after BNP’s win

But stronger Jamaat a concern

2 mins

February 14, 2026

Business Standard

Friday the 13th caps a week of AI-sparked horror in IT stocks

Top software exporters suffer nearly ₹5 trn mcap loss as rout deepens

2 mins

February 14, 2026

Business Standard

BEE may rationalise technology credits

The Bureau of Energy Efficiency (BEE) is planning to rationalise the list of technologies that carmakers can classify as \"fuel-saving\" to claim \"technology derogation credits\" while calculating the average emission of carbon dioxide in a fleet of vehicles, Business Standard has learnt.

2 mins

February 14, 2026

Business Standard

Leverage, time & the long game

This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they'd seen marginal interest. The starkest example is India and Europe

5 mins

February 14, 2026

Business Standard

‘Biopharma Shakti shows India focusing on being biopharma hub’

Fresh from a reduction in debt and a capital raise of $1 billion, Biocon Ltd is sharpening its focus on biosimilars, GLP-1s (glucagon-like peptide-1s), and manufacturing on a global scale. In a video interaction with Sohini Das, Biocon Group Chairperson Kiran Mazumdar-Shaw explains how lower borrowing costs will lift profitability, and why regulatory reform and adopting artificial intelligence (AI) are critical for India to be a biopharma hub. Edited excerpts:

3 mins

February 14, 2026

Business Standard

Munich Conference: German Chancellor calls for reset with US as old global order crumbles

German Chancellor Friedrich Merz on Friday called for a stronger Europe to reset its ties with the United States, wanting Washington to “repair and revive trust” in a dangerous new era of great power politics as the old global order crumbles.

1 mins

February 14, 2026

Business Standard