HIDDEN GEMS

WITH ERICA SHARPE

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FOR many years, men’s jewellery was reserved for formal occasions - wedding bands, cufflinks, perhaps a nice watch passed down through generations. But in recent years changes have been happening.

I have witnessed a shift to men rediscovering jewellery as a way to tell their story, celebrate who they are, and even pass something meaningful down to the next generation. High-quality watches have also seen a surge in popularity and collectability, with rare models now considered worthy investments.

‘As a jeweller working to commission for many years, I’ve seen this shift first hand. I've worked with hundreds of clients seeking something more meaningful than mass-produced accessories. Increasingly, men are joining women in wanting to mark milestones, for example a career achievement, personal transformation or family moment. They want a piece that reflects who they are today. These creations go beyond status symbols. They prioritise careful design, meaningful materials and symbolism.

Traditional men’s jewellery tends to be simple and timeless ~ a ring, a necklace ora bracelet - something that becomes part of your everyday life and stays with you.

One example is the signet ring. Historically worn on the little finger and engraved with a family crest, it was once the seal of landowners and letter-writers. Today, it's evolved. Some clients choose to wear it ona different finger or opt for initials, symbols or smooth-set gemstones. There are many unusual metals, textures, designs and surface finishes that can be chosen. But its essence remains a personal emblem that tells a story, not about fashion, but about identity.