Seven-storey block of flats plan moving forward

A long-awaited multi-million pound project to build a seven-storey block of luxury apartments on the prime seafront site of a former hotel has taken another step further.

- by Richard Hunt

The Ambassador Hotel, on the Promenade at North Shore, was demolished in 2020 after it became an eyesore and was deemed to be unsafe, especially after a huge blaze there in 2018.

Proposals by Go Developments involve plans for construction of 26 two-bedroom, “5-star luxury” serviced apartments for holiday rentals after planners gave the seven-storey scheme the green light.