Gymshark boss warns of bogus social media ads

CUSTOMERS TOLD TO BE WARY OF SCAMS ON X

- JAMES CARTLEDGE News Reporter

MIDLAND Gymshark tycoon Ben Francis has warned his X followers over fake ads using his image.

The gymwear company founder said his picture was used on the social media site to illustrate articles falsely claiming to have been produced by the BBC.

Dragon's Den judge Steven Bartlett has also been the subject of similar bogus ads on X, which was formerly Twitter and is owned by the world's richest man, Elon Musk.

Francis, who is from Bromsgrove, co-founded Gymshark as a student at Aston University. His fortune was estimated at £725 million in last year's Sunday Times Rich List 40 Under 40.