True opts to expand C-suite

Changes to flatten group’s structure

- KOMSAN TORTERMVASANA

True Corporation yesterday announced the appointment of a management leadership team with a latter and more focused organisational structure that has customers at the core, as well as its first ever appointment of a chief data and Al officer.

The new structure is effective as of Sept 1, with the number of high-ranking corporate officers rising from 11 to 13.

The new organisational structure is meant to promote simplicity and accelerate speed to market in response to evolving customer needs and shifts in technology, said Sigve Brekke, group chief executive of True Corporation Plc.

“The latest restructure will bring a flatter and more focused company, enhancing consumer touchpoints and experience while allowing for more efficient management and decision-making” he said.