Target ends price-matching policy after more than decade

Since 2013, Target shoppers have been able to request a price match if they found an identical item sold for less at Amazon or Walmart. Soon, that retail perk will be over.

- AIMEE ORTIZ

Target said Wednesday that it would be ending its price-matching policy next week.

The policy allowed shoppers who could prove that they found a lower price for an item (provided it was the identical brand name, size, weight, colour and model number, and was sold by Amazon or Walmart) to receive a price match, according to the Target policy.

But starting July 28, shoppers will not be allowed to buy such items at the lower price, a Target representative said in a statement. The only price matching that will be permitted will be if a cheaper price is found on the Target website or in one of its stores. The statement said that Target's customers are more likely to receive a price match on items sold at different prices by Target than they are on items sold by other retailers.