Senior Com banking on regional expansion

Car distribution software developer Senior Com is planning to expand its business into Southeast Asian countries, taking advantage of growth in the electric vehicle (EV) market and greater adoption of digital technology to enhance business performance.

- LAMONPHET APISITNIRAN

Strengthening the company’s position as a software solution provider in Thailand will be carried out in tandem with a plan to develop the business in new target markets, notably Vietnam and Malaysia, said Supicha Ungaree, chief executive of Senior Com.

She said she believes the EV industry in Thailand’s neighbouring countries has the potential to grow, leading to higher demand for tools and know-how to better manage car sales.

"We are seeking an opportunity to introduce our software to car dealers in these countries," said Ms Supicha.