PepsiCo aligns with the times

Pep+ strategy underpins the company's global transformation plan, writes Kuakul Mornkum

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Mr Mozumdar says the company is committed to enhancing lives across the supply chain and caring for the planet.

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Driving sustainable growth means more than increasing sales - it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.

"PepsiCo is a college of learning and leadership," said Sudipto Mozumdar, general manager of Indochina Foods and chief commercial officer for Asia-Pacific at Pepsi-Cola (Thai) Trading Co Ltd, the producer and distributor of Lay's potato chips.

Having spent more than 27 years at the company, Mr Mozumdar shared his diverse experiences and the personal growth opportunities made available to him via various business units.

He told the Bangkok Post he spent 21 years in the company's offices in India before moving to Bangkok, where he now oversees operations in Thailand, Vietnam, Laos, Cambodia and Myanmar.

"We believe if we are obsessed with the consumer, we will win," said Mr Mozumdar.

In this region, where he has now served for six years, he has observed the diverse demographic profile of customers in Thailand and other evolving markets.

Gen Z accounts for around 15 million people in Thailand, while there are more than 20 million people in the country aged over 50, he said.

This presents a positive challenge in developing products that appeal to a broad range of age groups, he noted.

In addition, sales channels are also important. In Thailand, the balance of sales between traditional and modern trade is roughly equal.

Modern trade includes supermarkets, hypermarkets, and convenience stores, with the latter making a significant contribution.