Ministry hails successful 'Unseen Thai Thai' initiative

The Culture Ministry says its key frameworks to boost the creative economy have succeeded in using cultural assets as an economic and social driver, with projected annual revenue circulation of 4.6 billion baht from incentives supporting film productions in Thailand.

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Culture Minister Sabeeda Thaised said three policies under the current government have produced tangible results: the Unseen Thai Thai initiative, support for digital content production, and incentives for film production. She said these measures preserve cultural identity while providing a sustainable approach to managing national assets.