Generali premiums eyed to top B15bn

Generali Thailand wants to sustain double-digit growth in the second half of the year, driving gross written premiums (GWP) for the Thai unit of the Italian insurer to surpass 15 billion baht for the year.

- BOONSONG LIPIMAS

The company reported robust 17% growth in GWP during the first six months, said Arsh Kaumi, country manager and chief executive of Generali Thailand, demonstrating its ability to evolve with the changing financial and lifestyle needs of Thai consumers.

Generali expects to maintain double-digit growth through the remainder of the year, underlining the company’s ambition to become a market leader in Thailand’s competitive insurance sector, he said.

“The Thai insurance market in the second half of 2025 remains challenging amid a sluggish economy,” said Mr Kaumi.

“Our key strategy to drive business growth is offering products that truly meet customer needs, solutions that deliver real value, supported by the right sales channels”

GWP is projected to surpass 15 billion baht this year, comprising roughly 14 billion from life insurance and 1 billion from non-life business.

The company ranks ninth in Thailand’s insurance market, with strong performance from health and protection products anchoring its portfolio.