Facebook, regulator unite to aid small firms with AI

Facebook Thailand has teamed up with the National Broadcasting and Telecommunications Commission (NBTC) to support small and medium-sized enterprises (SMEs) in harnessing artificial intelligence (AI) to develop businesses in the digital era.

- KOMSAN TORTERMVASANA

The NBTC has launched digital marketing skills training courses through its 2,184 USO Net and USO WRAP internet service centres nationwide under the “Meta Live Skilling: Unlocking Growth with AI for SMBs” project. The project offers courses on Meta AI and ad solutions for SME growth.

According to Taabeer Arther, regional lead of policy programs at Meta, Thailand is the first country in Southeast Asia to benefit from the collaboration through which the company is offering this curriculum to SMEs, with the goal of expanding it to other nations in the region to use AI to enhance digital marketing.

Thailand was chosen as the first country in the region due to its strong SME base, she said.