Digital growth to support static prospects in 2026

Thailand’s challenging economic outlook in 2026 is partly offset by continued growth in the digital economy and a much-needed digital transformation of large and mid-sized companies, according to Sigve Brekke, group chief executive of True Corporation.

- SIRIVISH TOOMGUM

A positive factor this year is consumers are adopting technology to benefit their lives, he said.

In fact, Mr Brekke said 2026 is the perfect year for businesses to leverage this technological transition.

“We see Thai consumer behaviour shaping how technology evolves,’ he said.

“From online shopping to cashless living, Thailand is moving faster than most markets in the region.”

Mr Brekke said the local digital payments market is expected to exceed US$18.6 billion in 2025, making Thailand one of the top three fastest-growing digital payment economies in Southeast Asia, on track to rival Singapore and Indonesia in transaction value.