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Confidence declines as foreigners avoid Thailand

Bangkok Post

|

September 29, 2025

The tourism confidence index for the third quarter of 2025 is grim after it dipped year-on-year, according to the Tourism Council of Thailand.

- KUAKUL MORNKUM

This quarter, the index was 66 out of 100, down from 70 in the previous quarter and 68 in the third quarter of 2024.

The survey, conducted between Aug 15 and Sept 16, involved 740 tourism operators, 450 Thai tourists and 310 foreign tourists.

The report highlighted several challenges that have hindered sentiment in the industry during the quarter, including a sluggish economy, the border dispute between Thailand and Cambodia, a decline in Chinese travellers, and baht appreciation.

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