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Beaujolais Nouveau bows out of Japan
Bangkok Post
|July 10, 2025
Kirin Holdings’ wine unit will stop selling Beaujolais Nouveau in Japan, in a sign of soaring costs and changing tastes in what had been a holdout export market.
The wine producer and importer Mercian, a unit of Kirin, will halt sales of the early-release wine from this autumn, a spokesperson told Bloomberg News. The company said it made the decision on rising freight costs and the shifting preferences of Japanese wine-drinkers.
Cette histoire est tirée de l'édition July 10, 2025 de Bangkok Post.
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