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UNITED STATES OF FOOTBALL

Time

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September 29, 2025

Being a pro football fan can be good for you and for those around you. As a new NFL season begins, you don't have to know the difference between a cover-four and a Tampa-2 defense to put on a hat, make a friend at the shop, and build a new family tradition. In an era marked by epidemics of loneliness and political distrust, sports fandom is one simple and universally accessible medicine.

- TODD ROGERS AND AUDREY FELDMAN

UNITED STATES OF FOOTBALL

Eagles fans cheer as their team takes on the Cowboys in Philadelphia on Sept. 4

We've seen it firsthand. Todd once spotted someone in a Philadelphia Eagles hat at a local shop and instinctively shouted “Go Birds!” The reply came back instantly: “Go Birds!” A few minutes later, Todd had invited his new friend George and his son to his family’s weekly watch parties. They showed up with cheesesteaks, and by the end of the season, more of George’s family had joined.

These stories aren’t unusual. More than 70% of Americans consider themselves football fans. Over a third think Super Bowl Sunday should be a national holiday, and half say the Monday after should be a paid day off. The NFL isn’t just the most-watched entertainment in America—it is one of the country’s last unifying institutions. On any given Sunday, tens of millions of Americans tune in, creating a shared national ritual that cuts across differences. For those who care about social connection and civic life, fandom is a surprisingly powerful path to both.

Decades of research show that fans have wider friendship networks, stronger feelings of belonging, and less alienation. Ben Valenta and David Sikorjak called their book

PLUS D'HISTOIRES DE Time

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Crisis in the Shadows

MILLIONS DISPLACED, FAMINE SPREADING—YET SUDAN'S TRAGEDY UNFOLDS FAR FROM THE WORLD'S GAZE

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PRAIRIE NOIR

Ethan Hawke plays an investigative reporter in a new series from the creator of Reservation Dogs

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A fighter reckons with his turbulent past

THE DAY BEFORE THE SMASHING MACHINE PREMIERES at the Venice Film Festival in early September, Mark Kerr describes his emotional state as “vibrational.”

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KiD OF THE YEAR

THROUGH HER HARD WORK, 17-YEAR-OLD TEJASVI MANOJ HOPES TO CREATE A SAFER WORLD FOR SENIORS

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8 mins

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Latino Leaders

From ENTERTAINMENT to ACTIVISM, SPORTS to SPACE, these 12 PEOPLE are making their MARK on their FIELDS, the U.S., and the WORLD

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9 mins

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Brotherly love and loathing in a New York City thriller

THE BLACK RABBIT IS THE KIND OF Manhattan restaurant that invariably gets described as a clubhouse.

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2 mins

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The D.C. Brief

WHEN DONALD TRUMP HAS SPOken of late, many Americans have been less interested in his words than his appearance. Is he wearing more makeup than usual? Any new bruises? Is he steady? It is perhaps a reasonable response after so much talk circulating this summer about whether Trump is at death's door or through it.

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2 mins

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Patagonia's idea of a global investment

EARLIER THIS YEAR, A TITANIUM MINE WAS SLATED for construction on the edge of Georgia's Okefenokee Swamp, an unusually diverse ecosystem that is home to some of the country's most pristine wetlands. If built, the mine would likely have unleashed catastrophic pollution in the area.

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5 mins

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REBOOTING SOUTH KOREA

PRESIDENT LEE JAE-MYUNG ON HIS PLAN TO KICK-START HIS NATION'S ECONOMYAND COURT DONALD TRUMP

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9 mins

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The Risk Report

JUST THREE MONTHS AGO, ISRAEL and Iran fought a 12-day war that shook the Middle East. Missiles and drones flew in both directions, but with a major assist from the U.S., Israel established dominance of Iran's airspace, repeatedly struck nuclear and military targets across Iran, and killed 30 security commanders and 19 of Iran's nuclear scientists. Iran's retaliation accomplished little that might deter Israel in the future.

time to read

2 mins

September 29, 2025

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