Emerging as a transformative force

From understanding intricate financial nuances to reshaping the dynamics of property choices, women are rewriting the narrative in real estate

- Kausar Firdausi

Gone are the days when real estate decisions solely rested on the shoulders of men. Earlier women were the influencers but now they are equally or more involved in the homebuying process and the final decision. Even they are jointly shouldering the financial responsibility of the investment as well.

According to a report by Anarock, women accounted for 30–35% of homebuyers in the country in 2019. Another recent Anarock survey shows that 65% of women prefer investing in real estate over gold or stocks.

As International Women’s Day is round the corner, I found it fitting to engage some realty majors in a thoughtprovoking interaction on how women are actively contributing to several decisions pertaining to real estate – from location, developer, the financial aspect of purchasing a property to the interiors.

Shalin Raina, MD, residential services, Cushman & Wakefield is of the view that today women seem more confident about their preferences while selecting and zeroing-in a property and their influence in property purchase & investment decisions is gradually increasing. “I am sure that they will keep emerging stronger when it comes to their role in making key real estate investment decisions,” says Raina.