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The New Language of Celebration

India Today

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November 17, 2025

WHY DISCERNING COLLECTORS ARE TURNING TO RARE JEWELLERY AUCTIONS FOR GIFTING

- Jay Sagar

The New Language of Celebration

The act of gifting has changed subtly but dramatically in a world where individuality and experiences are now considered the ultimate luxury.

The contemporary connoisseur has outgrown store-bought sparkle. Instead, discerning collectors and aesthetes are in search of unique pieces that commemorate life’s milestones in the most meaningful way, turning to jewellery auctions, the rarefied places where history, artistry, and exclusivity converge.

What was formerly the purview of investment portfolios is now also evolving into a language of celebration, success, and love. Gifting jewellery is very personal; it’s a gift of craftsmanship, legacy, and exclusivity. The change says a lot about how collectors view value today, and here are some factors that have inspired this new perspective.

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