Inner Circle

Matt Hobbs, CEO of Copper Beech, offers insights into Haus Private Club Da Lat–a place where members seek connections through inspiring architecture, captivating art, and authentic human interactions.

- Words: Audrey Simon

HAUS PRIVATE CLUB DA LAT DISTINGUISHES ITSELF with a creative, individual-focused ethos. “For us, especially with founding and committee members, their workplace or career is not our primary concern,” says Matt Hobbs, founder and CEO of Copper Beech.

Known for helping to establish renowned ultra-private clubs such as Soho House and The Groucho Club, Hobbs is behind the development of Haus Private Club Da Lat, Vietnam’s first ultra-private members’ club. According to Hobbs, Haus Private Club Da Lat prides itself on being more than just a club—it’s a way of life.

When it comes to membership, what matters most are the brilliance, uniqueness, and contributions of its members beyond what they stand to gain from the club. “We are more interested in how intriguing they are and what they bring as individuals,” Hobbs explains.

Located within Haus Da Lat, the property sits on a prestigious five-hectare estate in the heart of the city overlooking the legendary Xuan Huong Lake, which is widely regarded as Vietnam’s most picturesque. While membership is by invitation only, and ultrahigh-net-worth status is considered, wealth is not the decisive criterion.

“We also welcome talented artists and other culturally significant figures. We value all forms of capital—financial, social, and creative—and evaluate each member holistically.” Feeling at home and connected in the club, and an appreciation for the perspectives of fellow members, are what count, says Hobbs.

We caught up with Hobbs to find out more about the club and the company behind it.