NEXT BIG MOVE

From sun repair to skinimalism, here's what's in, what's out and what's next as revealed by leading beauty experts across the region.

- Text Letty Seah

Beauty is anything but uniform, and nowhere is this more apparent than in Asia, where diverse cultures, climates and consumer habits give rise to distinct beauty movements. We speak to beauty founders and enthusiasts across the continent - from Indonesia, the Philippines, Taiwan and, of course, Singapore - to get the inside scoop on the trends, looks and products shaping their local scenes.

SINGAPORE
Nicolas Travis, founder of Allies of Skin

Efficiency is a national ethos and in Singapore's beauty culture, that shows. According to Nicolas Travis, founder of Allies of Skin, local consumers are “sticklers for sun protection, and we celebrate skin luminosity”. He shares how science-led formulations, a climate that demands balance, and a blend of East-meets-West philosophies shape Singapore's distinct approach to beauty.

How does the local climate shape how people approach skincare and beauty in Singapore?

We strive for balance - dewy without looking like an oil slick. It's about finding the right combination of products and pairing ingredients to give the most visible results.

What are some of the biggest beauty trends emerging in Singapore right now?

I won't say this is a trend, but having skin that reflects light has always been a goal. It’s about inner and outer beauty. For example, taking tranexamic acid orally can help with melasma, and applying it topically can supercharge those results.

What product from your line best captures the spirit of beauty in Singapore and why?