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The Fluidity of Cartier
GQ India
|October - November 2024
Why Gen Z stars are obsessed with this historic maison.
The '90s and '00s were all about oversized watches, championed by stars of that era like Sylvester Stallone and Arnold Schwarzenegger. This was the era of big, brazen statement timepieces, that reflected the status of its wearer in the most overt manner. Yet as codes of masculinity have evolved, men have been increasingly gravitating towards smaller watches. No maison has unwittingly benefited more from this societal shift than Cartier, which was born a jeweller in 1847.
Cette histoire est tirée de l'édition October - November 2024 de GQ India.
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