The 35 Best Grooming Products for Men

THE GOOD NEWS: NEW PRODUCTS ARE COMING out every second that promise to help us groom more effectively, efficiently, and easily. The bad news:

- BY GARRETT MUNCE PHOTOGRAPHS BY RYAN JENQ

New products are coming out every damn second. How do you know which really work? You could rely on influencers, but you never really know when they might be on the take. Which is why you have us. Every year, we try hundreds of products—and spend just as many hours in our showers, over our sinks, and everywhere else you can imagine test-driving them in real life—so we can recommend only the very best. Whether you're a grooming obsessive or just want to look and feel better, these picks are the ones that truly make a difference.

Fragrance

PERFUMEHEAD 1272

What's a “coltrait,” you ask? Linguistically, it's cologne plus extrait. Practically, think of a fresh, citrusy summer cologne dialed way up into bold territory. This ultra-concentrated petitgrain, lime, orange flower, and verbena concoction may be the most grownup fresh scent we've ever smelled. $235

DS & DURGA GOLFJAZZ

Harking back to the heavy chypres of the 1980s, this modern version of your classic cologne has all the green, citrus, leathery vibes of a vintage sport scent but is more lightweight and way cooler than the one your dad wore. $210

DIOR HOMME PARFUM

It's hard to classify this bold parfum as a floral or a wood, because the two are so well-balanced that they seem to be completely inseparable. The result is an ultracool play on your traditionally masculine scent that twists itself into a versatile and surprising everyday fragrance. $168

HORACE VETIVER PRIMAVERA

The energetic zing of citrus from lemon, yuzu, and mandarin is the star in this ultra-fresh scent, but we love it most when it dries down and the freshness mixes with earthy vetiver and smoky frankincense for a sophisticated daytime vibe. $72

BYREDO ALTO ASTRAL