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THE ART OF TIME

August Man SG

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Issue 220 (December 2025)

IN THE HOUSE OF ORMAIE, FOUNDER BAPTISTE BOUYGUES TURNS HIS PERSONAL MEMORIES INTO CHEMICAL MOLECULES, HOUSED IN DECORATIVE BOTTLES THAT ARE HIS FRAGRANCES.

- WORDS KELLY LEWI PHOTOS ORMAIE

THE ART OF TIME

WHEN I FIRST MET Baptiste Bouygues and Marie-Lise Jonak, his mother, I was mute.

I had lost my voice just a few days prior and didn't recover in time to meet them, so I was communicating with a series of tight-lipped smiles and awkward hand gestures. Still, the mother-son duo were warm as they introduced me to their craft. Lined behind them were objets d'art - or so I thought. Bottles of perfume arranged cascading on a platform, each of them topped off with a uniquely carved wooden cap. It was an intriguing sight amidst the popularity of minimalistic fragrance bottles, enough for me to ask Bouygues if he had time for a chat the next day.

When morning came, I (miraculously) recovered enough voice to squeeze out at an audible volume. Though part of me felt unprepared to interview Bouygues while sounding like a squeaky hinge, a talk with the French founder was easy. It felt as if we were familiar friends, catching up over coffee before the busy schedule waiting for us. The sentiment wasn't too far off from reality; the story of Jonak and her husband-and subsequently Bouygues-started from Singapore.

"I had a unique childhood," Bouygues shared, "I spent the first five years of my life in Koh Samui, then my mother moved us back to France because she wanted me to speak French." Jonak herself first met her husband when he was on a holiday in Paris, and he had then brought her back to Singapore, where he was working as a diver. "I grew up around accomplished perfumers, always surrounded by (the fragrance) industry since my mother is a veteran fragrance director. It was natural for me to get into the world of perfumery."

PLUS D'HISTOIRES DE August Man SG

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Gilding An Icon

Friend of AUGUSTMAN and bestselling author Lauren Ho visited Anantara Hua Hin over the December break. This was her experience.

time to read

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Issue 221 (January 2026)

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THE REMADE MAN

From prodigy to truth-teller, Greyson Chance talks about reinvention, isolation, and the storytelling fire shaping his boldest artistic chapter yet.

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Issue 221 (January 2026)

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ONLY WHEN IT'S DARK ENOUGH

Canadian chanteuse Jade LeMac—one of contemporary pop's most compelling young storytellers—unpacks the midnight anxieties behind her new EP and the raw truths that define her songwriting.

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3 mins

Issue 221 (January 2026)

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SHE CAME, SHE SAW, SHE SLAYED

She's battled rejection, identity politics, and the grind of proving herself. Now, Jiaoying Summers is rewriting comedy on her own terms - no apology, no fear, no dimming.

time to read

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Issue 221 (January 2026)

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FRIENDS INDEED

THERE'S SOMETHING IRRESISTIBLE about an artist in the midst of ascending.

time to read

3 mins

Issue 221 (January 2026)

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A NEW HOME FOR THE SPECTACULAR

Jacob & Co., in partnership with Sincere Fine Watches, has opened its first boutique in Singapore, bringing some of the most mechanically outstanding watches in horology to our shores.

time to read

3 mins

Issue 221 (January 2026)

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AUDI-CIOUS

FOUR YEARS AGO, in 2022, Audi announced its intention to join Formula 1. Over the years, the automotive brand has teased its entry, first by revealing that it was going to take over Sauber, and then announcing its title partner, Revolut.

time to read

1 min

Issue 221 (January 2026)

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THE TIME IS NIGH

DIOR'S MUCH-DISCUSSED SUMMER 2026 MENSWEAR COLLECTION WILL FINALLY BE IN BOUTIQUES SOON. WE TAKE ONE FINAL LOOK AT ITS IMPACT.

time to read

1 mins

Issue 221 (January 2026)

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Vans Goes Couture, Again

AFTER A TASTE OF THE RUNWAY, it seems the skatepark is no longer big enough for American streetwear icon Vans.

time to read

1 min

Issue 221 (January 2026)

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Good Vibrations

WE’RE OVERJOYED TO RETURN TO PARMIGIANI FLEURIER’S TONDA PF MINUTE RATTRAPANTE TWO YEARS AFTERIT FIRST CAPTURED OUR IMAGINATION.

time to read

2 mins

Issue 221 (January 2026)

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