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WHERE TO INVEST NOW

Kiplinger's Personal Finance

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July 2024

Expect a lot of midyear churn, with a rally toward the end of 2024.

- ANNE KATES SMITH

WHERE TO INVEST NOW

THE start of 2024 is a tough act for the stock market to follow. The S&P 500 index notched 22 record highs in 2024-all before the end of the first quarter. At the market's peak on March 28, the S&P 500 was up 10% for the year and up 28% from the start of a powerful thrust that started last October. It's little wonder that the market hit a springtime speed bump, pulling back 5.5% in April before bouncing mostly back. Now, investors have to ask first whether the pullback has run its course before they consider whether the second half will deliver further gains.

We would not be surprised to see the market fall (and pick itself back up) multiple times over the next several months, within a modestly upward trajectory that delivers gains by year-end. An S&P 500 level of 5300 at year-end seems a reasonable conservative target, with 5500 at the high end of strategists' estimates. Judging by index levels alone, wrapping up at 5300 would not represent much progress beyond the first-quarter high of 5254 for the S&P 500, although it would be an 11% price gain for the year a 12.5% return including dividends. (Prices, returns and other data in this story are through April 30, unless otherwise noted.)

PLUS D'HISTOIRES DE Kiplinger's Personal Finance

Kiplinger's Personal Finance

Kiplinger's Personal Finance

Same Story, Different Year

WHAT does the Federal Reserve's rate-reduction initiative mean in the short run for your fixed-income holdings? You'll recall that one year ago, the Fed cut three times, starting by hacking its benchmark overnight funds rate by 0.50 percentage point in September. The year ended with bond markets and fund returns in retreat. It's wishful thinking that cheaper short-term credit and falling money market yields will spark a general bond-buying binge and propel your 2025 total returns toward 10% by year-end.

time to read

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December 2025

Kiplinger's Personal Finance

Kiplinger's Personal Finance

WHEN HELPING MOM AND DAD HURTS YOUR WALLET

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time to read

3 mins

December 2025

Kiplinger's Personal Finance

Kiplinger's Personal Finance

WHAT'S AHEAD FOR SOCIAL SECURITY

Bipartisan collaboration on a mix of reforms will likely be needed to keep the system solvent and benefits intact.

time to read

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December 2025

Kiplinger's Personal Finance

Kiplinger's Personal Finance

WHAT TO MAKE OF A HOT IPO MARKET

This year's crop of initial public offerings could be even dicier than usual because of a skew toward tech and crypto.

time to read

5 mins

December 2025

Kiplinger's Personal Finance

Kiplinger's Personal Finance

Grab a Deal on a Winter Getaway

In the early months of the year, travel demand dips-and so do prices.

time to read

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Kiplinger's Personal Finance

Kiplinger's Personal Finance

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Our picks deliver a diversified portfolio of dividend stocks.

time to read

6 mins

December 2025

Kiplinger's Personal Finance

A NEW WAVE OF ETFS IS ON THE WAY

A long-expected decision from the Securities and Exchange Commission is close to being official, and it could mean more exchange-traded fund options for investors.

time to read

1 mins

December 2025

Kiplinger's Personal Finance

Kiplinger's Personal Finance

CHECKING IN ON THE KIPLINGER DIVIDEND 15

Our favorite dividend payers have had a good year on average, beating the market and yielding twice as much.

time to read

14 mins

December 2025

Kiplinger's Personal Finance

THIS FUND FERRETS OUT HIGH-QUALITY STOCKS

THE U.S. stock market has been notching new highs, which tends to kick up the likelihood of a market pullback (defined as a drop of 5% to 10%) or even a correction (a 10% to 20% selloff). That's where JPMorgan U.S. Quality Factor comes in.

time to read

1 mins

December 2025

Kiplinger's Personal Finance

Kiplinger's Personal Finance

New Ways to Use 529 Funds

Tax-free withdrawals from these plans could help you sharpen your job skills.

time to read

2 mins

December 2025

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