Nutraceuticals 2025: Mapping growth, innovation, and consumer-centric trends

Industry experts highlight the evolving dynamics, regulatory needs, and personalised solutions driving the nutra market ahead of 2025

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The Indian nutraceutical market is set to grow sixfold by 2030

The Indian nutraceutical market is projected to reach $64 billion by 2030. Currently, it stands at around $5-10 billion, which means it is expected to grow approximately sixfold at an annual growth rate of 14 per cent. The trend is definitely upward, and post-pandemic awareness about nutraceuticals has accelerated this growth. People are increasingly leaning towards prevention and preventive care rather than relying solely on therapeutic medications. The nutraceutical market began to gain traction around 2005-2010, growing steadily since then. However, the COVID-19 pandemic served as a significant turning point, increasing awareness about health and wellness. People started understanding the importance of maintaining their health proactively.

The nutraceutical market is typically divided into three segments:

1. General health awareness: This segment caters to individuals who are health-conscious but not necessarily athletes or fitness enthusiasts. Products in this segment include multivitamins, omega supplements, and other general wellness products that address common health needs.

2. Sports nutrition: This category is designed for athletes or individuals engaged in high-intensity physical activities like powerlifting or muscle building. Such individuals require specific nutrition, such as higher protein intake, omega supplements, and antioxidants, to support their rigorous routines.